List quality is a primary concern of the direct marketing industry. B2E provides the means to improve list quality and make campaigns more effective and cost-efficient. B2E's Merge/Purge program merges data from multiple input files into a single file for suppression and duplicate records elimination. The result saves money for printed materials and postage so that direct marketing campaigns can be more effective and cost-efficient. Before After           B2E offers merge/purge of five different types to meet clients' needs: Individual An individual merge/purge considers last name, first name, and address when determining a duplicate record (match). Household When determining a match, a household merge/purge considers last name and address, including phonetic translation of the last name.  Records with unique last names and the same address are not considered a match. Address An address merge/purge considers only addresses for a match, not names.  If present in the record, apartment number and rural route box number or highway contract box number must match exactly. Custom A custom merge/purge considers client-selected fields for matching.  Custom fields are used to define what determines a match. Apartment/Box Numbers Individual and household merge/purges have two special conditions for matching apartments and rural route or highway contract box numbers.  The logic for apartment numbers states: Records with no apartment/rural route/highway contract box number will compare as equals to records with an apartment/rural route/highway contract box number. If both records have an apartment/rural route/highway contract box number, the numbers must match.