Database marketing is a technique where you use ALL the information available within your company's databases combined with ANY useful external information to either improve or enhance your marketing efforts.  It is also useful to evaluate new markets or the potential of new products that you plan to launch.  Database marketing achieves this by extensive use of database systems and database-related tools.   Why should you use database marketing? Competition is trying even harder to capture market-share from other companies Customers expect to be serviced better and more precisely Marketing resources (i.e. the budget) are cut down to the very minimum required Mass marketing no longer works: customized and individually-tailored marketing efforts are necessary ROI-calculations are getting more and more important: marketing as an investment Database marketing is a tool that can efficiently help to improve your marketing efforts, let you measure results of activities, and - last but not least-is a perfect tool to improve customer service.   What can database marketing do for you?  Get to know your customers better Evaluate your customer's value Learn how to distinct between valuable customers and not so valuable ones Service your customers better Select target markets for your marketing activities more carefully Calculate your customer's lifetime value Evaluate diverse propensities indicators Calculate the potential of new markets / new target groups / new products within your database How can you profit from database marketing? Being more precise with one's activities saves time and resources. Targeting your market segment more precisely saves money. More precise targeting increases customer satisfaction (providing the right information at the right time to the right customer). Increasing customer satisfaction improves business performance in the long run. Response rates from direct mailings will dramatically increase; returns will considerably decrease. Costly market researchers can often be pulled down from internally available information. Let us help you find who your customers are and what they are interested in purchasing. By targeting marketing campaigns around the different types of customers you have, you can provide the best quality products and services they are likely to buy.  Call 877-275-2360, email success@b2edirect.com for more information.