This solution takes customers and compares them against a consumer information database.  This process improves data quality by updating the following information: contact information (email and postal addresses, phone and fax numbers) demographic information (age, gender, marital status, children, ethnicity, income, home ownership) lifestyle information (interests and hobbies) Enhance your consumer list: Add phone numbers – enhance response rates with an effective telemarketing campaign Add demographic details – append valuable marketing and geographic data to your database to increase response rates.  Understand household income, age, occupation, education levels, presence of children, bankcard in household and mortgage data of your customers. Add current addresses – identify your callers and add their names and addresses to your list of phone numbers.  Now you can follow up with a direct mail message to the customers who have called your toll-free number. Add email addresses – improve your conversion rate through multichannel marketing by adding email addresses to your customer database. Learn who your current customer is – analyze your current customer database and uncover a gold mine of information, such as who they are and what they are like. Basic consumer demographic data elements to append: Estimated Age Estimated Income Gender Marital Status Homeowner type Size of Family Dwelling Unit Property Type Length of Residence Number of Children Presence of Children Mail Order Responder Occupation Type Median Home Value Ethnic code Median Years in School Year Home Built Code               Lifestyle Examples Donor Pets Arts Mail order buyer Health/Fitness Outdoor Travel Investor Garden Crafts Collector Cruise Sports Gourmet Politics Music Reader Child products Self improvement Religion Clothing Buys by phone Buys by TV Auto Skiing Boats Communication Computer Home décor Home Entertainment                   Enhance your business list: Add phone numbers – expand your marketing opportunities by adding phone numbers to your customer and prospect lists. Add demographic details – append valuable marketing and geographic data to your database to increase response rates.  Use contact information to personalize your message and effectively target your best business-to-business prospects. Add current addresses – identify your callers and add their names and addresses to your list of phone numbers.  Now you can follow up with a direct mail message to the businesses who have called your toll-free number. Add email addresses – improve your conversion rate through multichannel marketing by adding email addresses to your business database. Learn who your current customer is – analyze your current customer database and uncover a gold mine of information, such as who they are and what they are like. Basic business demographic data elements to append: Franchise/Specialty Code 1 Franchise/Specialty Code 2 Franchise/Specialty Code 3 Franchise/Specialty Code 4 Franchise/Specialty Code 5 Franchise/Specialty Code 6 Industry-Specific Code Primary SIC Code Secondary SIC Code 1 Secondary SIC Code 2 Secondary SIC Code 3 Secondary SIC Code 4 NAICS Code Location Employment Size Location Sales Volume Contact Gender Contact Professional Title Contact Ethnicity Code Business Status Code Public/Private Code Individual/Firm Code Year SIC Added To Record Year First Appeared In Yellow Pages Year Established (From YP) Business Credit Score Code Ad Size Code Office Size Code Population Size Code Work-At-Home Indicator